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MessagingMessaging
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Get customers to buy quickly

Get customers to buy quickly

Make customers clear your solution is for them

Brian O'Connor
Brian O'Connor
StrategyStrategy
Prioritize Your Growth Initiatives

Prioritize Your Growth Initiatives

The Desirability, Viability, Feasibility Framework

Brian O'Connor
Brian O'Connor
Bain's Framework: Elements of Customer Value

Bain's Framework: Elements of Customer Value

How to make customer value more concrete

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
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How Apple changed their messaging (to survive)

How Apple changed their messaging (to survive)

How to create customer emotions and make raving fans

Brian O'Connor
Brian O'Connor
StrategyStrategy
Avoid business disasters

Avoid business disasters

How to solve problems before they happen

Brian O'Connor
Brian O'Connor
Make Your Business Stand OutMake Your Business Stand Out
Invest where competitors aren't

Invest where competitors aren't

How to create your competitive advantage

Brian O'Connor
Brian O'Connor
Growth StoriesGrowth Stories
How to give back and make money

How to give back and make money

Grow your business while giving back to the community

Brian O'Connor
Brian O'Connor
StrategyStrategy
Should you build or outsource?

Should you build or outsource?

How a SaaS company's decision to build in-house cost them millions

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
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Show your mistakes so customers love your brand

Show your mistakes so customers love your brand

How Ryan Reynolds turned his mistakes into $783M

Brian O'Connor
Brian O'Connor
StrategyStrategy
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$100M product ideas

$100M product ideas

How my team created $100M for one of the largest Mexican banks

Brian O'Connor
Brian O'Connor
StrategyStrategy
Why general company strategies fail

Why general company strategies fail

How to use strategy to solve your biggest business challenge

Brian O'Connor
Brian O'Connor
Growth StoriesGrowth Stories
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Steve Jobs turned Pixar's talent advantage into $7.4B

Steve Jobs turned Pixar's talent advantage into $7.4B

1 competitive advantage made Jobs a billionaire

Brian O'Connor
Brian O'Connor
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