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From Corporate Consultant to Backpacking CMO

From Corporate Consultant to Backpacking CMO

Reflections on life and business

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
+1+1
What skills does a CMO need to grow your business?

What skills does a CMO need to grow your business?

And the best books to learn the top CMO skills

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
Google vs Facebook Ads (in 2023)

Google vs Facebook Ads (in 2023)

7 questions to find out the best place to take your first step in ads (in 2023).

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
Free tools to check your website traffic

Free tools to check your website traffic

Know what customers do on your site

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
Do I need an agency or CMO?

Do I need an agency or CMO?

Plus: how to tell if they're any good

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
How to build a sales page

How to build a sales page

Plus common mistakes that keep customers from buying

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
Your first step to run ads

Your first step to run ads

4 things you need to not waste money

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
How to get customers to trust you

How to get customers to trust you

Move customers from ads, SEO + socials to places to build trust

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
Build Your Marketing Plan (in 4 min)

Build Your Marketing Plan (in 4 min)

Your plan to get customers to find you (and buy)

Brian O'Connor
Brian O'Connor
The basic pricing terms

The basic pricing terms

7 pricing levers and when they make sense for your business

Brian O'Connor
Brian O'Connor
Digital MarketingDigital Marketing
+2+2
Design how customers flow through your business

Design how customers flow through your business

One marketing effort gets customers for all your offers

Brian O'Connor
Brian O'Connor
Make Your Business Stand OutMake Your Business Stand Out
How to get competitors to pay for your marketing

How to get competitors to pay for your marketing

How my friend did it with his $5M SaaS

Brian O'Connor
Brian O'Connor
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