Read time: 1 min, 32 secs
P.S. this week we’re testing out a new format. Tips in less than 2 min.
Let me know at the end if you like this better!

Hey there - it's Brian 👋

Ever hire someone without knowing what they’ll do?

That's not hiring. That's gambling.

Here's what kills me.

Business owners spend weeks finding the "perfect" person, then throw them into chaos with zero direction.

You hire someone for "marketing help" but never define who hands them work, what order tasks happen, or what decisions they can make alone.

↳ So they guess.
↳ You get frustrated with their guess.
↳ Everyone blames "bad fit."

The real problem? No process.

So here's what we're going to talk about today:
How to create a simple process so that new hires stop asking you questions (and actually get the results you want).

This is for you if:

• You've hired "help" but they still ask you everything

• You've added team members but still make every decision

• You've brought on good people but they can't work independently

Let's make your business an outlier 👇

Create a process that tells people what success looks like

I hate stuff that feels like admin work and takes too long.

I get it.

But here's the thing - you're already spending that time, just in the worst possible way.

Every time your hire asks "What should I do next?" that's 5 minutes.

Ten questions a day means you're spending 50 minutes explaining the same things over and over.

You're creating the process anyway. You're just doing it verbally, repeatedly, and inefficiently.

Here's what most people don't realize: the businesses with the best processes don't start with complicated systems.

They start with the opposite of what everyone tells you to do.

Instead of mapping out everything perfectly, they write down the messy reality of how things actually get done. Then they clean it up later.

A process is just a way to tell your hire WHO does WHAT by WHEN. That's it.

Here's exactly how to create one:

Step 1: Pick one task your new hire does that generates the most questions for you.

Step 2: Write down exactly what happens now (the messy reality):

• Who currently gets this work?

• What do they actually do with it?

• Who do they hand it to next?

• How do they know it's "done"?

Step 3: Add the decision points that cause confusion:

• If [this situation happens], then do [this specific action]

• If [that situation happens], then do [that specific action]

That's it. Three simple steps and you have a process that works.

A messy process written down beats a perfect process in your head

When you write down the steps, your hires stop guessing and start executing.

See you next Thursday 👋

Brian

P.S. here's a tip to do this way faster:

Record your next training session with Otter.ai or Fireflies when you explain how to do the task.

Paste the transcript into ChatGPT with this prompt:

"Extract a simple process from this transcript. Format it as: Step 1, Step 2, Step 3. For each step, specify WHO does it, WHAT they do, and WHEN they hand it off. Then list decision rules as 'If [situation], then [action]' for each problem situation mentioned."

See you next week 👋

Brian
[email protected]
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